As the owners of an Atlanta-based dementia care company
SimpleC prepared for the launch of an innovative drug-free solution for caregivers, they needed a fresh new identity. The logo had to communicate the technological aspect of the solution while emphasizing the softer, care-orientation which allows each caregiver to be “always there” for a resident, even when physically absent. Finally, the logo had to be simple and clean in order to be consistent with the product itself.
Brand strategist. Wordsmith. Change architect. Training specialist. DiSC Certified. Family guy (hot wife and 4 cool kids). Love my Bible, guitars, baseball, and MMA.
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